That's where you need people like Pantone. So when your customers don't even migrate to Pantone's own new system, will they migrate to that of a competitor? Probably not - not just because those print houses will still need to provide the Pantone mixing system for a couple of clients for years to come.įor the CD of the small local company you might need to be able to just take whatever color sample to your local print house and ask them to mix that color, but for an international brand this might not be possible to first create the color and then roll it out to different print houses all over the world. Pantone tried to migrate from their trusty system over to Pantone Goe and they tried to migrate to yet another one that I don't even remember the name of. And I'm not even sure that there is still a lot of profit to make. ![]() There is 50 years of experience (and reliable workflows built on it) in it. And to be really sure, you'd better be present at the printing machine.Īnd as for the rivals: the Panotne matching system is a recipe of mixing 18 basic inks to get those thousands of colors in the color book. I cannot envision a situation where it was enough to stare at your screen in order to be able to tell how the color would look printed. ![]() The existence of the digital libraries didn't spare you the need to have the physical books. It's bad enough those of us who need to use Pantone spot colors as references for color matching have to spend a ridiculous amount of money on the physical swatch books. Pantone isn't the only company selling and promoting spot/process color libraries. I think this opens the door for Pantone's rivals to make some gains in the market. Is Pantone going to install a pay-wall on all of those applications? Large format printing RIP applications interpolate those spot color books as well. I don't know how many Pantone spot colors are missing from the Illustrator 2022 swatches compared to a current Pantone Formula Guide book, but it can't be a lot.ĭigital versions of Pantone's color books are still present in rival graphics applications, such as CorelDRAW. It took a few months but those spot colors showed up in subsequent releases of Illustrator (and other graphics applications). For instance I remember the Subway restaurant chain updated its brand in 2016, using new "Pantone Plus" spot colors. Pantone claims Adobe hasn't updated the digital representations of Pantone's swatch books since 2010, which I think is a bogus charge. If anything they're going to lose a lot of customers instead. I just don't expect to see Pantone coming away making more money and gaining more users. I could see companies shift to using L*a*b values. In many company branding guide books I've already been seeing them list RGB, CMYK or Hex values for their colors along with Pantone. We could see a lot of people saying "NO" to paying nearly $400 per year and just shift to using different color standards to define branding. If Pantone wants to erect a pay-wall for their digital swatch books they may just see the reverse happen. If new colors get added to the digital swatches it might do more to convince users to buy new physical swatch books that match. Or the digital swatches could be called a form of advertising for the physical books. I've always looked at the digital versions of Pantone swatch books as a loss leader -as a way to sell the physical books and other real world materials. That puts the cost of fooling around using Pantone as a reference at upwards of $400 per year. They want an extra $15 per month for digital copies of these colors on top of the high cost for the physical color books. I guess that's not enough money for X-Rite or whoever owns Pantone now. And you're supposed to replace them on an annual basis since the printed colors on all those paper strips can fade over time and get damaged with use (and Pantone adds new colors from time to time). ![]() ![]() Those things are expensive! A Pantone Formula Guide containing 2 swatch books (coated and uncoated spot colors) costs close to $200. But this thing with Pantone angers me more than any of these other downgrades. Support for Postscript Type 1 fonts is ending. Font Bureau and I think a couple other firms pulled fonts from the Adobe Fonts service. Dolby encoding was pulled from Audition and Premiere Pro. We've seen other things removed from Creative Cloud in the past. This situation with Pantone is just unspeakably stupid.
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